Melissa in Paris

Studying abroad in Paris, one of the world's fashion capitals, was an unforgettable chapter in my academic journey. The IESEG Summer School experience was truly transformative, giving me an opportunity to explore both fashion and luxury marketing on a global scale. In just two weeks, I immersed myself in the dynamic world of Fashion Business and Luxury Marketing while also developing essential skills that will help shape my future career in the fashion industry.

Exploring Fashion Business and Luxury Marketing

The academic structure of the IESEG Summer School was designed to give us a comprehensive understanding of fashion from both business and luxury perspectives. During the first week, we focused on Luxury Marketing. We delved into the unique challenges and opportunities luxury brands face, including the importance of exclusivity, brand heritage, and crafting exceptional customer experiences. It was fascinating to understand how luxury brands do more than sell products—they create aspirational lifestyles that embody status and prestige. This deeper insight into consumer psychology sharpened my marketing skills, especially when it came to customer segmentation and brand positioning.

In the second week, the program shifted to a more fashion-oriented focus, allowing me to apply the concepts I learned from Luxury Marketing to the broader fashion industry. The importance of storytelling became clear, as we explored how a brand’s narrative plays a key role in consumer loyalty and engagement. We also looked at the fashion industry’s cycles, its sustainability challenges, and how digital transformation is rapidly reshaping the future of fashion retail.

Enhancing Critical Thinking and Analytical Skills

One of the standout aspects of the program was its focus on developing our critical thinking and analytical skills. We often analyzed case studies of iconic luxury brands like Chanel, Gucci, and Louis Vuitton, studying their marketing strategies, product development, and global expansion. These exercises allowed me to think more critically about business strategies and market positioning while also giving me a deep understanding of brand equity within the fashion world.

The program’s interactive nature meant I was constantly required to analyze industry trends and consumer behavior. From assessing how digital media impacts fashion to evaluating entry strategies for new markets, the lessons learned during these sessions will be invaluable as I move forward in my career.

A Hands-On Cultural and Academic Immersion

The cultural immersion aspect of studying in Paris was just as enriching as the academic content. I lived among the city’s historic landmarks and iconic fashion houses, giving me firsthand exposure to the heart of haute couture. We visited fashion museums, attended exhibitions, and even had a behind-the-scenes glimpse of luxury boutiques, further connecting theory with real-world practice.

At IESEG, the international student body also played a pivotal role in my learning experience. The diversity of perspectives in group discussions was eye-opening, giving me a broader understanding of global trends in fashion and marketing. This environment not only improved my cross-cultural awareness but also expanded my professional network with like-minded peers from around the world.

Soft Skills Development: Communication, Collaboration, and Time Management

The IESEG Summer School experience helped me refine essential soft skills that are crucial for success in any industry. Throughout the program, group projects were a key component, requiring effective teamwork and communication. Working with peers from diverse backgrounds taught me the importance of flexibility, open-mindedness, and respect for different viewpoints.

We often had to present our findings in class, which significantly improved my public speaking and presentation skills. This process boosted my confidence in articulating complex ideas clearly and persuasively—skills I know will be important as I enter the professional world.

Time management was another area in which I grew considerably. The intensive nature of the program, with back-to-back sessions and constant assignments, taught me how to prioritize tasks, meet deadlines, and balance group work with individual research. These skills will undoubtedly serve me well as I continue my studies and prepare for a fast-paced career in fashion marketing.

Overcoming Challenges: Confidence and Cross-Cultural Communication

One area where I initially lacked confidence was working in a cross-cultural environment. At first, I was hesitant to voice my opinions in group settings, worried that language barriers or cultural differences might hinder communication. However, by becoming more mindful of non-verbal cues and actively listening to my peers, I overcame this barrier and became a better collaborator. The experience taught me that flexibility and empathy are vital skills in today's globalized world.

Assertiveness was another challenge I worked through during the program. Initially, I found it difficult to assert my ideas in group discussions, especially when working with peers who had stronger opinions or more experience. I addressed this by preparing thoroughly for meetings and learning how to present my ideas confidently but respectfully. By the end of the program, I was not only more comfortable speaking up but also took on leadership roles in group projects, further enhancing my decision-making and team management skills.

Addressing Technical Gaps in Fashion Business Knowledge

Though I was eager to learn more about fashion and luxury marketing, I quickly realized how complex the technical aspects of the industry are. Supply chain management, pricing strategies, and the role of digital transformation in fashion retail were topics that initially felt overwhelming. However, I proactively addressed these gaps by seeking additional resources, asking questions during lectures, and collaborating with peers who had more experience in these areas. By the end of the program, I had a much stronger grasp of these concepts, particularly in digital fashion marketing—a crucial area for anyone looking to succeed in the industry today.

Personal Growth and Looking Ahead

The IESEG Summer School experience not only expanded my knowledge of fashion business and luxury marketing but also helped me develop critical soft skills such as communication, collaboration, and time management. I emerged from the program more confident, adaptable, and resilient, qualities that will serve me well as I pursue a career in the fashion industry.

Looking ahead, I plan to apply what I’ve learned by taking on leadership roles in academic projects and seeking out internships in fashion. I’m also eager to deepen my knowledge of digital fashion marketing, an area I now realize is essential for staying competitive in the industry.

In conclusion, my time at IESEG School of Management in Paris was truly transformative. It solidified my passion for fashion while equipping me with the tools and skills necessary to thrive in this fast-paced and ever-evolving industry.